Why Launch A Kickstarter

Hey guys and gals,

We would like to thank all of you for the support we've received since announcing our launch date a few days ago, the outpouring of love and encouragement has been greatly appreciated. 

We have had a lot of people asking us why launch a Kickstarter lately, and that is a fantastic question. For those who don't know what Kickstarter is, it's a website where creative people have an opportunity to pitch their product to the world and gauge interest on their idea. Creators set a total dollar goal and then have a variety of different award levels that anyone can purchase. For us, the award levels will all be Keap shorts. If a creator sells enough awards to equal their total dollar goal, the project gets funded. If the creator comes up short by even a dollar, the money is refunded to everyone and the creators get nothing. So it's VERY important that we reach our full goal during our campaign. 

Our campaign will be launching on March 10th and will tentatively last 31 days. We have set our goal at $5,000. This may seem like a high number, but in order to reach the minimum order from our manufacturer we have to order about 400 pairs of shorts.

Kickstarter is an opportunity for us to validate our idea as the solution to the problem. We know you hate stuff falling out of your shorts as much as we do, but we need your support to show us that you believe in the solution we have created.
We are hoping to get our campaign off to a thunderous start, so please remember to show your support by joining our Thunderclap!

Much love,

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